The site OMGICU dedicates itself to aggregating information about celebrity sightings via social media, but this week it’s used that mission to also demonstrate just how effectively mobile users can document current events.
The setting: a highly anticipated concert debut. The method: smartphones. Combine those elements with a little editing help and a kind of video take on Storifying, and OMGICU presents R&B singer and recent internet buzz act The Weeknd’s first live show as told completely by fans in attendance.
Traditional cameras were banned, and the press wasn’t allowed to bring in much either. By culling real-time tweets and mobile footage captured during the shows, OMGICU fully still manages to recreate The Weeknd’s opening song, “High For This,” from his very first club performance in Toronto on Sunday, July 24.
DJ Caruso and Emmy Rossum invite users ‘Inside’ one of the first social films
If you like thrillers, the internet, the idea of being in a movie and have been looking for a way to combine these interests for a long time, then wait no more. Director DJ Caruso has the vanity project for you: his new social media film experiment ‘Inside.’
The premise is relatively simple. Emmy Rossum stars as Christina, a 20-something who finds herself trapped in a room with nothing but a computer. Viewers and internet users then get to play a key role in her attempts to free herself. DJ Caruso and team will cast real social media users, and those people will get to interact with and influence Rossum’s character.
Almost every crime procedural TV show or movie has done some episode where a killer broadcasts a murder via untraceable web connection, has hits kill victims faster, some super computer uses wireless to direct electronics to kill us, and so on. DJ Caruso even got in on the technology thriller game with 2008’s ‘Eagle Eye,’ but ‘Inside’ will challenge him, Rossum, writers and crew to execute a story that actually calls upon and engages ordinary social media and internet users live.
Social media users can audition to play a role in ‘Inside’ now. Then, on Monday, July 25th, pieces of the film will be released on various social media platforms until the film’s conclusion. All parts will be collected and edited together after that and released as a single project on August 14, 2011. Judging whether or not the film works or sucks will, of course, happen concurrently.
For all updates related to ‘Inside,’ keep an eye on TheInsideExperience.com.
Mashup Monday: Rebecca Black vs. Friday the Movie
The best thing to come out of the Rebecca Black song hoopla from last week:
Sendhil Ramamurthy in “Egypt’s Facebook Revolution”
While searching for Sendhil Ramamurthy interview clips to confirm for someone that he definitely doesn’t have any kind of European accent, I stumbled across his recent Funny Or Die appearance as ex-president Hosni Mubarak. This FoD exclusive video makes use of Egypt’s recent news and the hoopla around Facebook (because of the movie, hacking, e-i-e-i-o, there’s always something with Facebook).
Watch “Egypt’s Facebook Revolution”:
Justin Bieber Is The New Face of Proactiv
Justin Bieber is the newest face for Proactiv advertisements, crediting them with maintaining his smooth skin and giving you someone to blame for why he keeps that fresh-faced, third grader look.
Re-Cut Trailer: ‘Toy Story 3’ vs ‘Inception’
This doesn’t satisfy quite as much as the Toy Story 2 vs. The Dark Knight re-cut trailer, but it’s still pretty entertaining. Obviously what we should learn from this is that Christopher Nolan and Pixar always go hand-in-hand, in some bizarre way.
Old Spice’s “The Man Your Man Could Smell Like” Is The Best Ad Campaign Ever?
At this point, if you haven’t seen Old Spice’s “The Man Your Man Could Smell Like” commercial starring Isaiah Mustafa, you’re just being willfully ignorant. It first aired during Super Bowl XLIV, back in February, and has since been a hit, particularly online, where it now has almost 13 million views on YouTube.
Recently, Old Spice released a follow-up advertisement, “Questions,” that once again features Isaiah Mustafa doing what he’s proven to do so well:
And if that wasn’t enough, they’ve taken things up yet another notch by filming personal (and hilarious) responses to people from Twitter, YouTube comments, and even a few random sources who mention the Old Spice commercials.
Genius? Absolutely. Responding to celebrities like Ashton Kutcher, non-famous users, and even corporations, Old Spice is taking the organic hype about the ad campaign and doing them one better by putting in the extra work and fun for fans. (There’s even a marriage proposal!) Kudos to whoever’s been writing these, Old Spice, and of course the face and voice who’s made it so popular, Isaiah Mustafa.
To see all of the video responses they’ve posted over the last few days, check out the Old Spice YouTube channel.
