Hypem.com unveils ‘Fast Forward,’ a music blog sample plate
Have you tried Fast Forward yet?
I’ve always enjoyed The Hype Machine because it allows me to play through new music and popular favorites with a little more personalized context than a service like Pandora. If I want to know more about specific tracks, I can click through to blogs, and then also discover whole new corners of the music blogging abyss. Their newest experiment, Fast Forward, takes that idea and gives it a meth addiction.
Here’s how the new service works, according to Hype Machine:
From the latest, popular, or genre channels of blogged music, we show you screenshots of related blog posts, while playing short samples of the songs being discussed. Want to read the whole post? Click the big image on your screen. Like the song? Click the heart to add it to your Hype Machine favorites. Use your arrow keys, space bar, or the > button to skip to the next sample.
And it moves really fast. Fast Forward is micro-blogging in an almost purely auditory form. It may end up helping bloggers simply because users end up opening tab after tab just to hold on to a song before it gets lost in the wealth of sound bites.
Fast Forward doesn’t work well for prolonged periods of listening for the same reason. There’s no time to settle into anything. Still, when I hit that “I hate everything on my iPod” wall, it’s a really consuming, fun way to get a barrage of tastes and possibilities in very little time.
Imagine any CD sampler ever created but free and seemingly endless. Try it out, and then let The Hype Machine know what you think.
